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Perhaps you can offer free shipping, try BOGO deals, or even throw in free items like stickers or small products. Finally, with each plan that you make for a holiday celebration, you should also be planning ways to promote your store. Try to plan this right away, so you can ensure you have the right assets going into the holiday.

Facebook has different image and advertising requirements than other social media networks, and you might not be able to simply drag and drop the banner you create for the front page of your website into an email. Not everyone is opted-in to your email list, and not everyone will visit your store during the sale period. We hope this primer on holiday sales has given you a few ideas for planning and executing your own future deals and discounts. Or are you considering celebrating a relevant minor holiday next time it comes around?

Let us know in the comments! WooCommerce - the most customizable eCommerce platform for building your online business. Got it! How to plan relevant holiday promotions for your store.

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Step 1: Identify important major holidays Most online retailers pick out a few major holidays for promotions over the course of the year , like Christmas or Thanksgiving. Step 2: Find — or create — relevant minor holidays This is the fun part, trust us. Sell ice cream?

There is great definition in all of the snow textures, with very clear definition between shadows and highlights. Note also that the sky is nice and blue despite the intensity of the sun. This is pretty important, because the design of this lens like the Nikon precludes the use of any traditional filters. I suspect that aftermarket adapters for square filters will probably surface in six months or so.

The use of multiple exposures would have helped a bit with this image, but all of the highlight and shadow information is here already, so it would be very easy to process this photo even further. This is an exceptional performance for a wide angle lens, and matches or exceeds anything that I have previously tested.

This image is at 15mm, where both the scale of the image circle requires a lot of resolution and where distortion is likely to play the biggest role. This second crop takes a look at the extreme bottom left corner of the image. We can see that the detail is still very, very good here.

No mushiness, and the textures remain nicely defined. There is the slightest bit of distortion apparent, but I have been very impressed with the LACK of distortion for such a wide focal length. Note also that no profile yet exists for this lens in Lightroom or Adobe Camera Raw, so there has been absolutely no distortion correction applied here. But what about the other side? Sometimes lenses can be decentered so that they are sharp on one side but not the other.

The performance here is just as good. Good textures, minimal distortion. Consider the resolution test for this image passed. When we step back and look at the image as a whole, it certainly gives a very sharp appearance.

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How about chromatic aberrations? An image with such extreme highlights and shadow contrasts should be the ultimate primordial ooze that the beast of color fringing could arise out of. Fringing is once again resisted, and there is nice contrast between shadows and highlights along with great resolution.

There is a TON of texture information in this image, but everywhere I click in the image I am very satisfied with the resolution. This looks to be a lens that is ready to face the challenges provided by the high megapixel bodies from Nikon, Sony, and now Canon. It is the largest in its in both weight and length. It cannot use traditional filters. These are both a big deal, but if neither of these factors are deal breakers for you, I think you are going to very impressed.

Stay tuned! Preorder the Tamron here :. Photography is about light, and good photographers not only use light but through tools shape it to their purpose. For that reason I own a number of portable flash units, or speedlites in Canon parlance. Today we going to take a close look at the Metz 64 AF-1 flash unit, which is the new flagship model for German manufacturer Metz. Innovation has come but slowly to the electronic flash segment of the photography industry, but one of the leading innovators through recent years has been the Metz flash company from Germany. All of these innovations have culminated in the Mecablitz is that not a delightful word?

It is currently the most powerful compact flash unit in the world, with a max guide number of 64m, which works out to an amazing feet at ISO In other words, it packs a powerful punch.


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The touchscreen has evolved to a highly useful color version loaded with easy to find and select menu options. I can very clearly remember how overwhelming it was to try to find options in the almost incomprehensible menu systems of some of my other flash units, and I would often just resort to adjusting what settings I could in camera.

Consider that problem solved with the 64 AF-1! Like the newest top end flashes from Canon and Nikon, the 64 AF-1 now features coverage over the zoom range of up to mm up from the earlier standards of mm , and with its diffuser dropped, it can provide coverage as wide as 12mm 3mm more than the competition. The flash unit has exceptional capability to match its output to your desired shooting conditions. The flash unit is loaded with ports, from a USB port for firmware updates to a sync port for wired pairing to a port for an external power source.

It has a sleek, professional build that is ready to weather the bumps and bruises that come with serious photography. The 64 AF-1 is exceptionally versatile. The secondary reflector on the front allows for unusually gentle light when the flash is set in bounce mode even when mounted on the camera. But when you are ready to venture out of the automatic modes, you will find a host of options, including high speed, strobe, master, slave, and servo modes.

But most of us are looking for one quality above all when using a compact flash unit: power!

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Power to illuminate large groups at weddings, or to provide fill flash from a distance, or to overpower the ambient lighting conditions to get dramatic portraits. In the shot above I had to overcome the sun backlighting this family with incredible intensity. I cranked up the power of two 64 AF-1 units and got the shot I wanted.

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I often shoot my flash units through umbrellas or softboxes to provide more gentle lighting, but this means that some output is lost. The ability to dial up more power is always welcome, and the 64 AF-1 offers more of that precious power than any other flash unit. That in and of itself is the single most compelling reason to give it a look, but a huge secondary reason is the extreme ease of use due to the large, color touchscreen and intuitive menus. Oh, and that secondary fill light is a treat for those times when you need to mount the flash on the camera and bounce the light.

With the 64 AF-1 I was able to nicely illuminate my model from a long distance, giving the scene a balanced look without harsh shadows or overly cool tones. I shot some shots at mm from a long distance away. I deliberately shot the images below with just a single 64 AF-1 mounted on the camera body; no flash modifiers or light stands. There is a whole other world of possibilities that opens up with those, but the 64 AF-1 had enough flexibility to allow me to accomplish what I wanted without anything complicated…or anything extra. Finally, with each plan that you make for a holiday celebration, you should also be planning ways to promote your store.

Try to plan this right away, so you can ensure you have the right assets going into the holiday. Facebook has different image and advertising requirements than other social media networks, and you might not be able to simply drag and drop the banner you create for the front page of your website into an email.

Not everyone is opted-in to your email list, and not everyone will visit your store during the sale period.

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We hope this primer on holiday sales has given you a few ideas for planning and executing your own future deals and discounts. Or are you considering celebrating a relevant minor holiday next time it comes around? Let us know in the comments! WooCommerce - the most customizable eCommerce platform for building your online business.

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Got it! How to plan relevant holiday promotions for your store. Step 1: Identify important major holidays Most online retailers pick out a few major holidays for promotions over the course of the year , like Christmas or Thanksgiving. Step 2: Find — or create — relevant minor holidays This is the fun part, trust us. Sell ice cream? July 1st is your day to shine with a special sale.